The Glow Gold campaign represents a wonderful effort to light up the country while raising much-needed funds for childhood cancer.
September was the causes awareness month, so the Glow Gold initiative saw buildings all across the country lit up in gold to help keep people aware of the disease and its consequences.
But it wasn’t just buildings that decided to Glow Gold this September. We also saw a stunningly beautiful gold Bentley touring famous sights all across the city of Glasgow. It’s Glow Gold gone mobile, and in the form of one of the most desirable luxury vehicles around.
When Neil McCallum, boss of Bentley Glasgow, got word of the campaign, he decided that a golden Bentley Continental GT would be an ideal way to dazzle the city and raise awareness. The car was photographed outside such iconic Glaswegian attractions as Bothwell Castle, SSE Hydro, Kelvingrove Art Gallery and Museum, Glasgow City Chambers, and the Gallery of Modern Art.
The Glow Gold campaign also took affect across other famous Scottish landmarks. Residents of Edinburgh could look up to see Edinburgh Castle spectacularly lit up. People from Falkirk got a chance to see the Falkirk Wheel and the Kelpies in a whole new light. Even Culzean Castle joined in. Of course, it wasn’t just Scotland that committed to the Glow Gold campaign, with international sites including the Bell Tower in Perth, Western Australia, and Casa Loma in Toronto, Canada.
The aim of Glow Gold has always been to increase awareness of childhood cancer. Only increased awareness can help people spot early signs and symptoms to ensure often vital care is provided as soon as possible. Such efforts have also helped improve funding, increased the amount of research conducted, and ultimately made a positive change in the number of children diagnosed.
In the words of Neil McCallum, “Eye-catching and quirky images such as those of the gold Bentley outside iconic venues grab people’s attention and allow us to engage with the public.” Emma Barron, from Edinburgh, who has a child with the disease, celebrated the act: “We were thrilled that Neil and Bentley Glasgow backed our Glow Gold September campaign. Their support has been vital in helping drive the message home.”
It’s always encouraging to see how even upscale vehicles can be used to help spread world-wide messages, so we were thrilled to hear about how Bentley decided to Glow Gold for childhood cancer.